Havaianas ❤️ Planet
We want to contribute so that people can make increasingly conscious choices in their daily lives and so that they can live in the lightest and most harmonious way possible, always thinking about tomorrow.For this, we are immersed in our processes and products, seeking innovative solutions and rethinking traditional logics, from raw materials, production, transport, to the possibilities of final disposal and new life cycles.
It is our mission to look carefully at each of our products from beginning to end: how they are made, what we can transform through their use and how we can add value when their life cycle ends. We want our products to be increasingly made from recycled materials and/or renewable sources. Today, 97% of our sandals are already produced with around 40% of reused rubber.
Havaianas ❤️ People
For Havaianas, nothing is more liberating than a colorful and comfortable environment where everyone can express their unique way of life. The better we live now, the better doors we keep opening for future generations.
Therefore, we want to ensure that people identify themselves, feel represented and have access to our diverse portfolio. So, they can always be inspired to express themselves freely.
This movement is part of a continuous evolution towards an increasingly sustainable development because we believe that the footprints we leave behind are as important as the steps we take.
In addition to the care in the production of our products, our focus is also on adding value at the end of their life cycle. For us promoting a Recycling Ecosystem means rethinking the traditional and linear logic of production, fostering and empowering a new chain and inspiring more conscious habits. Every time we buy a new Havaianas and stop using the old ones, a cycle of use ends and soon we must start a new cycle.
That's why we have Havaianas reCYCLE, our global Havaianas reverse logistics and recycling program.